Where Beauty Meets Opportunity
Welcome to the BAO Marketplace, a dedicated space designed to uplift and amplify Black and Latinx beauty and fragrance brands. This is more than just a platform—it’s a movement to celebrate and support creators, innovators, and disruptors who are redefining the beauty and wellness industry. Here, you’ll find carefully curated products that reflect excellence, culture, and passion, all while contributing to a greater mission of equity and empowerment.
Why BAO Marketplace?
The history of Black and Latinx communities is deeply intertwined with resilience and creativity, yet systemic barriers have often limited access to resources and opportunities. The BAO Marketplace is our response to these challenges. It’s a space where the brands we’ve nurtured and supported can shine, reaching a wider audience and creating meaningful connections. Every purchase you make here is a step toward building a more equitable economy and closing the racial wealth gap.
What We Offer
At the BAO Marketplace, you’ll discover a diverse range of beauty and fragrance products, each crafted with care, intention, and a commitment to quality. Our brands are not just about products—they’re about stories, culture, and community. Here’s what you can expect:
- Beauty with Purpose: From makeup that enhances natural beauty to skincare products made with clean, nourishing ingredients, every item in our collection is designed to celebrate individuality and self-expression.
- Fragrances with Soul: Scents are more than just aromas—they’re memories, emotions, and identities. Explore our collection of perfumes, where each fragrance tells a story, from bold and exotic blends to soft and delicate notes.
- Care and Wellness: We also offer personal care and wellness products that prioritize your health and well-being. Each product is thoughtfully crafted, tested, and designed with you in mind.
What Makes Us Different?
The BAO Marketplace isn’t just another online store. It’s a platform that amplifies the voices and stories of the brands we support. Every product you find here has been developed by entrepreneurs who have overcome challenges to bring their visions to life. We believe beauty is more than skin deep—it’s a reflection of identity, culture, and strength.
How We Work
Every brand featured in our Marketplace has gone through our intensive educational and consulting accelerator program. We work closely with each startup, providing them with the tools, resources, and guidance they need to succeed. From strategic planning and product development to marketing and sales, we ensure that every brand is ready to make an impact.
Why Support BAO Marketplace?
When you shop at the BAO Marketplace, you’re not just buying a product—you’re supporting a dream. You’re helping entrepreneurs who have faced systemic inequalities to create something beautiful. You’re becoming part of a movement that’s building a brighter future for Black and Latinx communities.
How to Get Involved
Explore our collection of beauty and fragrance products and discover brands that inspire. Share them with friends and family. Spread the word about the stories they tell. Together, we can create a marketplace that not only offers exceptional products but also transforms lives.
BAO Marketplace—Where Beauty Meets Purpose.